For brick-and-mortar businesses, foot traffic can be the difference between financial success and failure. The more people who walk through your doors, the greater your chance of converting them into paying customers. If you’re interested in how to increase foot traffic to your location, here are four tried-and-true methods to get you started on that track.
1) Get on Google Maps
Getting on Google Maps is a great way for businesses to increase foot traffic. You can do this by either paying for the service or claiming your free listing. Another way that businesses can increase foot traffic is by making sure they are in an area with a high density of local visitors and tourist attractions.
2) Advertise with Billboards
Billboards can be found just about everywhere, from major highways and busy city intersections, to busy shopping malls and downtown strips. Billboards are the perfect way to reach a mass audience who are on their way to or leaving work, or going grocery shopping or running errands. You might even get your billboard seen by people simply traveling through the area, too!
3) Get Bus Stops in Front of Your Store
One of the easiest ways to increase foot traffic to your location is by getting a bus stop in front of your store. This will make it much easier for you customers to get there and it’s also a great way for you business to become more visible in the community. The most important thing you can do when making these changes is to keep track of how many people come into your store as well as any other variables like time of day or weather.
4) Use Online Ads
When it comes to increasing foot traffic in your business, one of the best ways is through online ads. These ads can be set up on social media platforms, blogs and other websites that are relevant to your business. Facebook has been an especially popular place for businesses looking for more visitors because they have an ad platform that’s easy to use and affordable. Another option worth exploring is LinkedIn, which offers a variety of targeting options based on demographics or industry. The key with using any type of advertising strategy is to test out different types until you find what works best for you. For instance, some people find success by buying pay-per-click ads while others opt for organic posts. Keep trying new strategies until you see which ones work best for your company.
Really, It’s All About Being You
The tips outlined in this post will help you increase foot traffic, but it’s important not to lose sight of the bigger picture.
If you’re struggling with your business location, consider one of these seven alternatives: 1) Try a different location, 2) Add on a new product or service, 3) Offer incentives for referrals and repeat customers, 4) Hire someone with expertise in your industry area as an advisor 5) Offer free workshops/training sessions 6) Experiment with new marketing strategies 7) Look for ways to improve customer experience. Consider trying one of these strategies for increasing foot traffic before giving up entirely on your business. Contact us today to save money on processing and marketing to free up both your time and money to invest back into your business.
