The Referral Partner Playbook for Selling Payment Processing with Confidence
Selling payment processing well has almost nothing to do with rates. It starts with choosing a narrow audience, opening on operations rather than price, positioning yourself as a point-of-sale advisor rather than a terminal salesperson, and understanding the three pricing models well enough to explain which one fits the merchant in front of you. Do […]
How to Earn Residuals as a Square Reseller
A Square reseller earns residuals by signing merchants onto Square through an approved Square partner and taking a share of the processing revenue on every transaction those merchants run, for as long as the account stays open. There are four routes into it, and only some of them pay a genuine lifetime residual — Square’s […]
Sub-ISO or Referral Partner: Which Model Fits Your Business Best?
A referral partner introduces merchants and collects a fee or a share of revenue without handling underwriting, support or compliance. A sub-ISO sells under a registered ISO’s licence, keeps a larger share of processing revenue, and takes on real operational responsibility for the accounts. The referral model suits businesses where payments are a side revenue […]
One Merchant, Several POS Paths: Why Choice Wins More Deals
Agents who carry one point-of-sale system close only the merchants that system happens to fit. Agents who carry several stop losing the rest. Offering a curated set of POS paths changes the merchant’s decision from “yes or no” to “which one,” protects your margin on high-volume accounts, and produces merchants who stay — because the […]
Why the Best Point of Sale Reseller Starts With Merchant Fit, Not Brand Loyalty
The best point-of-sale resellers do not lead with a brand. They diagnose the merchant’s workflow, the software already in the building, and the processing volume, then recommend the system that fits — including when it is not the one they sell most. That approach closes more deals, and more importantly, it produces accounts still processing […]
